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Social Media Post Templates & Content Calendar

Templates organized by platform and content type. Customize with current data, links, and brand voice.

LinkedIn Post Templates​

Template 1: Educational Tip (Monday)​

[Hook -- provocative question or stat]

Here's the thing about [topic]:

Most group practices [common mistake or misconception].

But the best-run practices do this instead:

→ [Tip 1]
→ [Tip 2]
→ [Tip 3]

The difference? [Result or outcome].

Which of these does your practice already do? 👇

#GroupPractice #MentalHealthPractice #TherapyBusiness #PracticeManagement

Example:

Your clinicians are spending 2+ hours a day on documentation.

That's not a documentation problem. It's a systems problem.

Here's what the most efficient group practices do differently:

→ Standardize note templates across providers (flexibility within structure)
→ Use AI-assisted documentation to draft notes in seconds
→ Build review workflows so clinical directors can spot-check quality

The result: Documentation time drops 60%, clinician satisfaction goes up, and your notes are actually more consistent.

What's your biggest documentation challenge? 👇

#GroupPractice #MentalHealthPractice #ClinicalDocumentation #TherapyBusiness

Template 2: Product-Adjacent Content (Wednesday)​

[Industry problem statement]

I hear this from group practice owners every week:

"[Direct quote or paraphrase of common complaint]"

Here's why this happens:
[Brief explanation -- 2-3 sentences]

And here's what you can do about it:

1. [Actionable step -- can be done with or without your product]
2. [Actionable step]
3. [Step that naturally leads to product benefit, without hard sell]

The practices that solve this? They spend less time on admin and more time on what matters.

[Soft CTA: question or link to blog post]

#MentalHealthPractice #GroupPractice #EHR #PracticeManagement

Template 3: Industry Commentary (Thursday)​

Hot take: [Opinion about industry trend]

[2-3 sentences expanding on the take]

Here's what this means for group practice owners:

• [Implication 1]
• [Implication 2]
• [Implication 3]

[Your perspective on what to do about it]

Agree or disagree? I'd love to hear your take. 👇

#MentalHealth #HealthTech #GroupPractice #TherapyBusiness

Template 4: Poll / Engagement (Friday)​

Quick poll for group practice owners:

What's your biggest operational headache right now?

🔵 Documentation burden
🟢 Insurance billing chaos
🟡 Provider scheduling
🔴 Hiring and retention

Drop your answer below (or tell me what I missed).

#GroupPractice #TherapyBusiness #PracticeManagement

Instagram Templates​

Slide 1 (Cover):

  • Bold text: "[Number] [Topic] for [Audience]"
  • Example: "5 Signs You've Outgrown Your Solo-Practice EHR"
  • Branded background color
  • WithinEHR logo small in corner

Slides 2-6 (Content):

  • One point per slide
  • Large text (readable without zooming)
  • Supporting subtext (1-2 sentences)
  • Consistent color scheme

Final Slide (CTA):

  • "Want to learn more?"
  • "Link in bio for [specific resource]"
  • WithinEHR logo

Caption template:

[Hook -- first line is the most important, appears before "...more"]

[Expand on the topic in 3-5 sentences]

Save this post if you found it helpful 🔖

Which of these resonated most? Tell me in the comments 👇

---
#TherapyBusiness #GroupPractice #MentalHealthPractice #PrivatePractice #TherapistLife #ClinicalDocumentation #TherapyEHR #PracticeOwner #LCSW #LMFT #LPC #TherapistsOfInstagram #PracticeManagement #MentalHealthTech #TherapistBurnout

Reel/Short-Form Video Template​

Structure (30-60 seconds):

0-3s: Hook (text on screen + voiceover)
"Stop doing [thing] in your group practice"

3-8s: Problem
"Most practice owners [problem description]"

8-20s: Solution/Tips
"Instead, try [tip 1], [tip 2], [tip 3]"

20-25s: Result
"The result: [specific outcome]"

25-30s: CTA
"Follow for more group practice tips" or "Link in bio to learn more"

Caption template for Reels:

[Repeat the hook from the video]

Full breakdown:
• [Point 1]
• [Point 2]
• [Point 3]

Save this for later 🔖 | Share with a fellow practice owner

#TherapyBusiness #GroupPractice #TherapistTips #PracticeManagement #MentalHealthPractice

Instagram Story Templates​

Quick Poll Story:

  • Background: Branded color
  • Text: "Which is harder?"
  • Poll: Option A vs Option B
  • Example: "Documentation" vs "Billing"

Question Box Story:

  • Background: Branded color
  • Text: "What's your biggest group practice challenge?"
  • Question sticker

Link Sticker Story:

  • Background: Screenshot or carousel preview
  • Text: "New blog post!"
  • Link sticker to blog post

Facebook Group Engagement Templates​

Answering Questions (10:1 rule -- 10 helpful answers per 1 brand mention)​

Template: Billing Question

Great question! [Specific answer to their billing question].

A few tips that help:
- [Practical tip 1]
- [Practical tip 2]
- [Practical tip 3]

[If directly relevant] I've seen practices automate a lot of this with the right EHR -- happy to share what I've learned if you're interested. But the tips above should help regardless of what system you use.

Template: EHR Question (direct product relevance)

I actually built an EHR specifically for this use case (group mental health practices), so I might be biased -- but here's my honest take:

The key things to look for in a group practice EHR:
1. [Genuine advice point 1]
2. [Genuine advice point 2]
3. [Genuine advice point 3]

[If appropriate] Happy to share more about what we built at WithinEHR, but the above applies regardless of which platform you choose.

Template: General Practice Question (no product mention)

This is something a lot of group practice owners struggle with.

Here's what I've seen work:
- [Practical advice]
- [Practical advice]
- [Practical advice]

[Resource recommendation if helpful -- can be your blog post if genuinely relevant]

Twitter/X Templates​

Thread Template​

Tweet 1:
[Provocative hook or stat] 🧵

Tweet 2:
Here's why this matters for group practice owners:
[Explanation]

Tweet 3:
The fix:
→ [Tip 1]
→ [Tip 2]
→ [Tip 3]

Tweet 4:
The bottom line: [Summary]

If this resonated, follow @withinehr for more group practice insights.

Single Tweet Templates​

The average therapist spends 2+ hours/day on documentation.

That's 10+ hours/week.
500+ hours/year.
Per clinician.

There's a better way.
Group practice tech stack reality check:

EHR: $39/provider/mo
Telehealth: $15/mo
Billing: $200+/mo
Scheduling: $50/mo
Total: $400-800/mo

Or... one platform that does it all.

Weekly Content Calendar Template​

DayLinkedInInstagramFacebook GroupsTwitter/XYouTube
MonEducational tip postEducational carouselAnswer 2-3 QsRepurpose LI post--
Tue--ReelAnswer 2-3 Qs--Publish video (if scheduled)
WedProduct-adjacent postQuote/stat graphicShare blog (if relevant)Repurpose LI post--
ThuIndustry commentaryCarousel or ReelAnswer 2-3 Qs--Publish Shorts
FriPoll/engagement (optional)Behind-scenes/StoryEngage 5 postsRepurpose LI post--
Sat--Story (poll/question)------
Sun----------

Hashtag Sets (Rotate Weekly)​

Set A: #GroupPractice #MentalHealthPractice #TherapyBusiness #PracticeManagement #PrivatePractice #TherapistLife #LCSW #LMFT #ClinicalDocumentation #MentalHealthTech #EHR #PracticeOwner #TherapistsOfInstagram #TherapyTech #BehavioralHealth

Set B: #GroupPractice #TherapistBurnout #PracticeGrowth #MentalHealthCare #TherapyPractice #LPC #PsyD #TherapistTips #HealthTech #DigitalHealth #MentalHealthAwareness #PracticeManagement #TherapyTools #ClinicalPractice #InsuranceBilling

Set C: #GroupPractice #TherapyBusiness #ScalingPractice #MentalHealthProfessionals #TherapistCommunity #PrivatePracticeOwner #ClinicalNotes #TelehealthTherapy #HIPAA #PracticeAutomation #MentalHealthStartup #TherapyInnovation #AIinHealthcare #BillingAutomation #GroupTherapy

Content Idea Bank​

Keep this list updated with ideas as they come. Pick from this when creating weekly content.

Educational Content Ideas​

  • "The real cost of denied claims (and how to calculate yours)"
  • "How to standardize clinical documentation across your group"
  • "5 metrics every group practice should track monthly"
  • "When to hire your next clinician (a data-driven framework)"
  • "The insurance credentialing timeline no one talks about"
  • "How to evaluate an EHR without getting sold"
  • "Multi-location group practice management tips"
  • "Reducing no-shows in group practice"

Product-Related Content Ideas​

  • "What multi-tenant EHR architecture actually means"
  • "AI notes vs templates: what's the difference?"
  • "Why your EHR's 'group features' aren't really group features"
  • "What real-time eligibility verification saves you"
  • "One dashboard for your whole practice: what it looks like"

Commentary/Hot Take Ideas​

  • "Alma and Headway are building their businesses on your sessions"
  • "Why 'AI' in healthcare is mostly marketing (and how to spot the real thing)"
  • "The group practice software market is broken"
  • "Therapists shouldn't need IT degrees to use their EHR"