Skip to main content

Facebook & Instagram Ad Copy Variations

For retargeting campaign ($100-150/month) Audience: 30-day website visitors who did not convert

Card 1: Built for Groups​

Headline: Built for Group Practices Description: Native multi-tenant architecture. One dashboard for every provider. Image: Dashboard screenshot showing multi-provider view (demo data)

Card 2: AI Documentation​

Headline: AI-Powered Clinical Notes Description: Progress notes in seconds. Save 2+ hrs/provider/day. Image: AI note generation screenshot (demo data)

Card 3: Insurance Billing​

Headline: Automated Insurance Billing Description: Eligibility, claims, tracking, denials. One screen. Image: Billing dashboard screenshot (demo data)

Card 4: CTA​

Headline: Start Your Free Trial Description: 14 days free. No credit card required. All features included. Image: Branded CTA graphic

Primary Text:​

Still looking for the right EHR for your group practice?

WithinEHR combines everything in one platform:
✓ AI documentation that saves 2+ hrs/day
✓ Automated insurance billing
✓ Built-in telehealth
✓ Native multi-tenant for groups

Start your free trial → [link]

Card 1: The Problem​

Headline: Paying for 5 Platforms? Description: EHR + billing + telehealth + scheduling + notes = too much. Image: Illustration of multiple app icons / messy desk

Card 2: The Cost​

Headline: $400-800/Month in Software Description: Most group practices overpay for tools that don't talk to each other. Image: Cost comparison graphic

Card 3: The Solution​

Headline: One Platform. One Price. Description: WithinEHR replaces your entire tech stack. Image: Clean WithinEHR dashboard screenshot (demo data)

Card 4: CTA​

Headline: See It for Yourself Description: Free 14-day trial. Full access. No credit card. Image: Branded CTA graphic

Primary Text:​

How many platforms are you using to run your group practice?

If it's more than one, you're probably:
→ Paying $400-800/month across multiple tools
→ Copy-pasting data between systems
→ Missing billing issues because nothing is connected

WithinEHR puts EHR, billing, telehealth, AI notes, and practice management in one platform.

See the difference → [link]

Single Image Ad 1: Documentation Focus​

Headline: What Would You Do With 2 Extra Hours? Description: AI documentation cuts charting time by 60%. Try WithinEHR free.

Primary Text:

Your clinicians are spending 2+ hours a day on documentation.

WithinEHR's AI drafts progress notes, treatment plans, and session summaries in seconds. Clinicians review and approve instead of writing from scratch.

The result: 60% less charting time, happier clinicians, better notes.

Start your free trial and try AI notes today →

Image: Split screen: frustrated clinician typing (left) vs. relaxed clinician reviewing AI note (right). Or: product screenshot showing AI note generation.

Single Image Ad 2: Billing Focus​

Headline: Denied Claims Cost You Thousands Description: Automated eligibility checks catch problems before they become denials.

Primary Text:

The average mental health practice loses 5-10% of revenue to denied claims.

Most of these denials are preventable -- wrong codes, expired eligibility, missing authorizations.

WithinEHR checks eligibility in real-time, flags issues before claims are submitted, and tracks every claim to resolution.

Stop leaving money on the table →

Image: Billing dashboard showing clean claim status (demo data). Or: graphic showing "Denied" stamp being replaced with "Paid."

Single Image Ad 3: Consolidation Focus​

Headline: One Login. One Platform. One Bill. Description: EHR + billing + telehealth + AI notes for group practices.

Primary Text:

Your current setup:
☐ EHR: $39/provider/mo
☐ Telehealth: $15/mo
☐ Billing service: $200+/mo
☐ Scheduling tool: $30/mo
☐ Documentation templates: $15/mo
Total: $400-800/mo

WithinEHR:
☑ All of the above in one platform
One price. Zero integration headaches.

See what switching looks like →

Image: Side-by-side comparison: cluttered app icons vs. single WithinEHR icon.

Instagram Stories Ad​

Format: 9:16 vertical, 15 seconds max

Frame 1 (0-3s): Text: "Still using a solo-practice EHR for your group?" Background: Branded color

Frame 2 (3-8s): Text: "WithinEHR is built for groups." Show: Quick dashboard screenshots (3 quick cuts)

Frame 3 (8-12s): Text: "AI notes. Billing. Telehealth. One platform." Show: Feature highlights

Frame 4 (12-15s): Text: "Free 14-day trial" CTA button: "Learn More"

LinkedIn Ad Copy​

Single Image Ad​

Headline: Your Group Practice Deserves a Group Practice EHR

Body:

Stop duct-taping solo tools together.

WithinEHR is the all-in-one platform built for mental health groups:
• AI-powered clinical documentation
• Automated insurance billing
• Integrated telehealth
• Multi-provider dashboard

One platform for every provider. See it in action →

CTA Button: Learn More → /demo

Image: Clean product screenshot showing multi-provider dashboard (demo data)

Ad Creative Guidelines​

HIPAA Compliance for Ads​

  • All product screenshots MUST use demo/sample data
  • No real patient names, dates, or identifying information
  • No images of actual therapy sessions
  • Do not imply specific patient outcomes
  • Include "demo data shown" disclaimer if screenshots are used

Design Standards​

  • Use brand colors consistently
  • Text should be readable on mobile (minimum 14pt equivalent)
  • Facebook 20% text rule is gone, but keep text minimal on images
  • Always include WithinEHR logo
  • Use high-contrast CTA buttons

A/B Testing Plan​

  • Month 1: Test 2 carousel variations + 2 single image variations
  • Month 2: Scale winners, test new copy on winning creative format
  • Month 3: Test video ads if budget allows, refresh creative to prevent fatigue

Audience Settings​

  • Retargeting audience: 30-day website visitors, exclude converters
  • Frequency cap: 3x per person per week
  • Placements: Facebook Feed, Instagram Feed, Instagram Stories
  • Optimization: Conversions (demo request event)
  • Budget: $3-5/day